Creating a new rebranded Joymode was incredibly complex. Our entire site was designed by engineers and with very little UX/UI, branding, or art direction was involved. Being the only designer was incredibly challenging to get everyone in one room and try to figure out what would be best to push the company in a fun, energetic, and user friendly experience! The main problem was simplifying our design system, and how we presented our bundles (Curated rentable experiences). We had dozens of bundles to reorganize and display in an organized and minimal fashion, while also fitting content and editorial in this display. We built out user flows, and wireframes, and rebuilt the site basically from scratch.